Service intent
Separate tax, bookkeeping, payroll and advisory needs so each page can answer the right buyer question.
PROFESSIONAL SERVICES
Turn complex questions into qualified consultations.
Professional services need authority and trust before the enquiry. Search content should answer commercial questions while leading suitable prospects towards a conversation.
WHAT I WOULD MEASURE
01Qualified consultations
02Lead-to-meeting rate
03Organic service enquiries
04Cost per consultation
05Sales follow-up time
THE COMMERCIAL PROBLEM
More visibility is not the finish line.
The job is to identify where demand is being lost between discovery and revenue, then fix the highest-impact break first.
Authority
Publish expert explanations, decision guides and first-party insight instead of thin city-plus-keyword pages.
Qualification
Use short diagnostic forms to understand business type, need and urgency before the consultation.
CRM
Route and follow up enquiries by service and stage so valuable prospects do not disappear into an inbox.
THE SYSTEM
Search → trust → action → follow-up → outcome.
01Search intent
02Landing experience
03Call / form / booking
04CRM follow-up
05Commercial outcome