Local discovery
Build strong Maps and local-search signals around cuisine, delivery area, opening hours, menu and genuine reviews.
FOOD & TAKEAWAY
Turn local discovery into orders and repeat customers.
A takeaway competes across Google, Maps, direct ordering and delivery platforms. The goal is not simply more traffic; it is profitable orders and stronger repeat demand.
WHAT I WOULD MEASURE
01Direct orders
02Phone orders
03Aggregator mix
04Average order value
05Repeat customer rate
THE COMMERCIAL PROBLEM
More visibility is not the finish line.
The job is to identify where demand is being lost between discovery and revenue, then fix the highest-impact break first.
Menu journeys
Make popular categories and high-intent menu information easy to discover on mobile without burying the order action.
Channel economics
Measure direct orders against aggregator volume and commission so growth decisions reflect contribution, not vanity revenue.
Retention
Use permission-based CRM and offers to turn first-time customers into repeat direct customers.
THE SYSTEM
Search → trust → action → follow-up → outcome.
01Search intent
02Landing experience
03Call / form / booking
04CRM follow-up
05Commercial outcome