Research intent
Build useful category and educational content around products, materials, buying decisions and bespoke services.
LOCAL RETAIL
Turn product research into showroom appointments.
High-consideration jewellery buyers research before they visit. Search, product education, local proof and appointment UX need to work as one journey.
WHAT I WOULD MEASURE
01Showroom appointments
02Calls
03Directions intent
04Qualified enquiries
05Appointment-to-sale rate
THE COMMERCIAL PROBLEM
More visibility is not the finish line.
The job is to identify where demand is being lost between discovery and revenue, then fix the highest-impact break first.
Local showroom
Connect product discovery to location, appointment, call and directions intent.
Visual trust
Use strong original imagery, product detail and transparent service information.
Lead capture
Offer appointment and consultation routes that are easier than a generic contact form.
THE SYSTEM
Search → trust → action → follow-up → outcome.
01Search intent
02Landing experience
03Call / form / booking
04CRM follow-up
05Commercial outcome