Service architecture
Build strong core service pages first, then add genuinely useful location context where demand and evidence justify it.
PROPERTY SERVICES
Turn service-area searches into qualified quote requests.
Property-service businesses need a clear relationship between services, locations, proof and quote intent without mass-producing thin doorway pages.
WHAT I WOULD MEASURE
01Qualified quote requests
02Calls
03Quote-to-job rate
04Cost per lead
05Revenue by source
THE COMMERCIAL PROBLEM
More visibility is not the finish line.
The job is to identify where demand is being lost between discovery and revenue, then fix the highest-impact break first.
Local proof
Use projects, service coverage, reviews and practical information to support local relevance.
Quote UX
Collect only the information needed to qualify the job on the first mobile interaction.
Pipeline
Track enquiry source, job type, quote stage and outcome so marketing can optimise for won work.
THE SYSTEM
Search → trust → action → follow-up → outcome.
01Search intent
02Landing experience
03Call / form / booking
04CRM follow-up
05Commercial outcome